Who is CAMRA?
Many people have never heard of the organisation CAMRA, but have still benefitted over the years from the work that they do.
What is CAMRA?
CAMRA is an independent, voluntary, consumer organisation. Membership is open to all individuals, but corporate entities such as breweries and pubs are not members. CAMRA is governed by a voluntary unpaid national executive, elected by the membership. There is a small professional staff of fourteen responsible for central campaigning, research, administration of membership, sales and so forth.
CAMRA's mission is to act as champion of the consumer in relation to the UK and European beer and drinks industry. It aims to:
Maintain consumer rights
Promote quality, choice and value for money
Support the public house as a focus of community life
Campaign for greater appreciation of traditional beers, ciders and perries as part of national heritage and culture
Seek improvements in all licensed premises and throughout the brewing industry
CAMRA also seeks to promote real cider and perry through a sub-organisation called APPLE. Like ale, these are traditional British drinks and like ale, the traditional product is very different from the 'dead' version.
For more information about CAMRA, see CAMRA website